Direct Hits!
Centerfire Success Stories
The Advanced Armor Research Group had a superior product, innovative processes, and almost zero marketing. So they turned to CMG to help them make a splash at the upcoming Defense & Security Equipment International trade show in London, England – a mere five weeks away.
Game On! - Five Weeks to Go
Our content experts had to hit the ground running to gather all the important facts and figures about AARG's products and services, distill the client’s vision and goals, and spin them all into a compelling narrative for our visual designers to illustrate.
CMG’s first priority: a print brochure that would set the tone for all the elements to follow.
AARG Brochure >
AARG Brochure
Having established the message and artistic direction, the next most urgent action was to develop several large format elements for AARG's display space. Also included was a large monitor for the video elements and a custom built crate to expedite it all to London, England.
All Around the World - Two Weeks to Go
Those first three out of five weeks were eventful. There was not only much to do, but the scope kept evolving – often true for a company’s first real marketing effort. The professionals at CMG worked hard to respond to the shifting agenda and keep all of the moving parts on target.
When plans began to solidify again, our web designers got busy with the facts and spun the AARG story into an engaging website.
Going Ballistic - One Week Remaining
Much of the most convincing evidence for AARG's product was in the form of the ballistic test result videos. The CMG team assembled them the client’s raw test footage into a fun to watch demo reel to show demonstrate the bullet-stopping effectiveness of Shield by AARG with maximum impact.
The Proof is in the Results!
As five short weeks expired, the brochure and tradeshow elements had been produced and priority-shipped to London, the ballistic video uploaded to YouTube, and the website published by the time the first visitors hit the convention booth. And what was their reaction?
Everything looked great, the narrative was spot on, and the “SHIELD by AARG” and “The Future of Armor” taglines worked fabulously to draw people into the booth!
- Mike Arlen,
Director of Research and Development, AARG